We are pleased to bring to you a series of webinars showcasing opportunities in key markets for U.S. exporters. Join us to gain market insights from experts from the U.S. Embassy in the featured countries and prepare to navigate the new trade landscape. Each webinar will provide a snapshot of the current situation, market and sector overview, infromation on the road ahead.
A View from the Marketplace: Opportunities for Florida Companies in Brazil
Presentation Topics Include:
- U.S. – Florida – Brazil Trade Relationship
- Top Sectors of Opportunity for Florida Exporters
- Opportunities for Florida Food and Beverage Exporters
Joel Reynoso, Deputy Senior Commercial Officer and Counselor for Commercial Affairs, U.S. Department of Commerce
In the summer of 2020 Joel Reynoso began a four-year tour in Sao Paulo, Brazil as Deputy Senior Commercial Officer and Counselor for Commercial Affairs. Previously, Mr. Reynoso served as commercial officer and Digital Attaché at the U.S. Embassy of Paris. As commercial officer he led a team of commercial specialists that counsel U.S. companies on doing business in France in industries such as aerospace, advanced manufacturing and cybersecurity. As Digital Attaché, Joel advocates on behalf of U.S. firms regarding French digital policies that affect their business in the market. Prior to that Joel served as commercial officer in Rio de Janeiro, Brazil, where he advised firms in the sectors that coincided with the state’s growth, the oil and gas sector, infrastructure and the World Cup and Olympic Games. From 2008-2011, Joel was the Director of the Northern New Jersey Export Assistance Center of the Department of Commerce, where he led a team of trade specialists to assist New Jersey firms to succeed in international markets through export counseling, seminars, and market research. He spoke often on international trade and technology issues at conferences locally and nationally as it affects U.S. exporters. Joel has won awards with the Department of Commerce for his work in the infrastructure, e-commerce and education sectors, including a Director General’s Award in 2008. He is a graduate of the Department of Commerce’s Executive Leadership Development Program. Before joining the Department, Joel worked for the U.S. Environmental Protection Agency and in the private sector with consultant Telecommunications Management Group (TMG) and Merrill Lynch. He graduated with a Bachelor of Arts, Magna Cum Laude in History from Rutgers University and a Master of Arts in International Affairs from the George Washington University. He is a former Robert Bosch Stiftung Fellow in Leipzig, Germany. He speaks Portuguese, Spanish, German and French.
Nicolas Rubio, Director, Foreign Agricultural Service, U.S. Department of Agriculture Sao Paulo, Brazil.
Nicolas Rubio is the Director of the USDA’s Agricultural Trade Office (ATO) in Sao Paulo, Brazil. As the Director, he oversees programs to assist U.S. agricultural and food companies to export to Brazil. Prior to arriving to Sao Paulo, he served as the USDA’s Cooperators Program Chief for the Livestock and Seafood Products Branch managing USDA’s Market Development programs. Nicolas was also the Agricultural Attaché in Brasilia (2014-2018) and in Pretoria (2011-2014). Nicolas has a Master’s degree in Latin America Business Development and a Bachelor’s degree in Economics from the University of Florida.
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