Dos and Don’ts to Help You Find Global Marketing Success

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One of the best opportunities for many companies to increase sales is by exporting their products or services. While entering the global marketplace is sometimes a surprisingly simple process, there also can be significant obstacles to overcome.

“It’s important to create a marketing strategy for developing global business,” advises Terri Batch, an international trade consultant and president of Batch Global Strategies in Los Angeles. “This plan also will serve as a guide if the going gets rough internationally. When problems or obstacles arise, companies can look back to the strategy they developed in order to refocus and move forward.”

Do: Your Research Before Entering a New Market

Don’t: Forget to Make Distribution a Strategic Priority

Do: Customize Your Product or Service for the Local Market

Do: Take the Time to Properly Screen New Partners